A Quick Thought on NYT Digital Pricing March 22
The New York Times’s legacy business is the printed newspaper. They charge less for a print subscription than an all-inclusive digital subscription, despite the fact that all print subscriptions include an all-inclusive digital subscription. This makes no sense. You pay less but get something that intuitively bears a significant real cost: hundreds of pounds of printed newspaper delivered to your home throughout the year. The pricing steers people toward the legacy business.
One can specify different billing and shipping addresses when ordering a print subscription. So why not sign up for delivery to 620 8th Ave, New York, NY 10018 — that is, NYT headquarters? You’re paying less for an effectively digital-only subscription (which admittedly still costs way more than it should) by making the hundreds of pounds of dead tree their problem.
No, I’m not quite serious.